Assistant Manager, Group Brand Management & Communications

About the Job

We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level.  To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities

• Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.

• Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.

• Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)

• Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.

• Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.

• Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.

• Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand’s operating matrix.

Requirements

• University Degree in Marketing, Advertising, Communications or a related discipline.

• 6-8 years of relevant experience in branding and marketing communications from multinational retail companies.

• Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.

• Strong leadership skills and able to communicate with internal and external parties effectively.

• Experience gained from Mainland China market is highly preferred.

• Excellent verbal and written communication skills in English & Chinese.

• Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.

• Candidates with more experience will be considered as Manager.