Assistant Public Relations Manager

About the Job

The Assistant PR Manager will be responsible for developing and executing strategic marketing plans for international markets that align with our business objectives and enhance our luxury brand presence.  This role requires a good understanding of the luxury retail in regional landscape and the ability to manage multiple marketing campaigns across various channels. 

Key Responsibilities

• Assist in developing and implementing PR and marketing communication strategies to drive brand awareness, media coverage, and commercial impact.
• Ensure consistent brand messaging across all communication channels and social platforms, strengthening brand equity in international markets.  
• Build and maintain relationships with media, influencers and stakeholders; support content creation for product launches and key campaigns.
• Proactively secure media exposure through features, interviews, and product placement across relevant channels.
• Plan and manage regional campaigns and events, ensuring alignment with brand guidelines and maximizing returns based on predefined objectives.
• Work closely with cross-functional teams, PR agencies and external partners to ensure cohesive and effective implementation of the group communication strategy at local level.
• Assist in managing the respective campaign budget, ensuring effective allocation of resources to maximize ROI. 
• Monitor campaign performance and key metrics, prepare monthly clipping and event reports, to optimise strategies and evaluate for constant improvement.

Requirements

• Bachelor's Degree in Marketing, Business, or a related discipline. 
• Minimum 6 years of PR, communications and social media experience, preferably in luxury retail with regional exposure.
• Proven track record in digital and social marketing; agency background a plus.
• Strong understanding of Asia and international media landscape; with established media and influencers network preferred.
• Analytical with strong Excel skills; able to translate data into actionable insights. 
• Excellent communication and interpersonal skills, with the ability to build relationship at all levels.
• Excellent written and spoken English and Chinese, fluent Putonghua is a must.