Associate Director, International Marketing

About the Job

Reporting to General Manager - International, the Associate Director - Marketing will be responsible for leading the strategic development and execution of marketing initiatives that drive brand growth, market penetration, and business performance across international markets. This leadership role requires a deep understanding of both retail and wholesale environments, strong cross-functional collaboration, and the ability to manage high-impact campaigns across multiple channels. 

Key Responsibilities

• Lead the development and execution of comprehensive marketing strategies that align with international business objectives and long-term growth plans.
• Champion and uphold brand consistency across all marketing initiatives and platforms, strengthening brand equity in the region.  
• Oversee the planning, implementation, and performance analysis of in-markets marketing campaigns, ensuring alignment with brand strategy, timelines, and budgets.
• Collaborate closely with cross-functional teams to ensure cohesive and effective marketing efforts. 
• Conduct ongoing market research and competitive analysis to identify emerging trends, market opportunities, and potential risks, informing strategic decision-making.

• Manage and mentor a team of marketing professionals, fostering a culture of innovation, creativity, and excellence.

• Manage the international marketing budget, optimizing resource allocation to maximize ROI and support high-priority initiatives.
• Define, monitor, and report on key performance indicators (KPIs) to assess campaign effectiveness, inform future strategies, and drive continuous improvement.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field. 
• Minimum 10 years of all-round marketing experience with demonstrated success in a regional role, preferably within the luxury retail industry.
• Proven track record in developing and executing successful marketing campaigns across various channels. 

• Proficient in digital marketing strategies including social media, SEO, content marketing and online campaigns.
• Expertise in managing and optimizing brand marketing campaigns across various digital channels.
• Strong analytical and data-driven decision-making skills, with the ability to interpret and leverage data to inform marketing strategy.
• Excellent communication and interpersonal skills, with the ability to build relationship at all levels of the organization. 
• Excellent in written and spoken English and Chinese (include Mandarin).