Employee Engagement and Communications Manager

About the Job

Reporting to Associate Director, Employee Engagement & Communications, the role is to support and drive the company's cultural transformation. This role involves improving employee engagement, promoting a positive corporate culture, managing communications initiatives, and assisting in employer branding efforts.

Key Responsibilities

Employee Engagement Strategy & Campaign Management

• Support in designing frameworks and processes to drive cultural transformation and improve employee engagement to achieve overall People & Culture strategies.
• Lead the planning and execution of integrated employee engagement campaigns aligned with People & Culture strategies and cultural transformation goals.
• Design and implement structured engagement frameworks, including annual engagement calendars, communication roadmaps, and measurement mechanisms.
• Own end-to-end campaign management for key initiatives (e.g. engagement programmes, wellness campaigns, leaders connect sessions), including concept development, stakeholder alignment, budgeting, vendor management, execution, and post-campaign evaluation.
• Track and analyse engagement metrics (participation rate, feedback score, engagement score, ROI indicators) to continuously improve effectiveness.

Content Creation & Storytelling

• Develop and execute an editorial strategy to strengthen employer branding across digital and offline channels.
• Lead LinkedIn content planning and storytelling initiatives, including executive thought leadership, employee stories, culture highlights, and corporate announcements.
• Source, interview, and craft compelling stories from employees across all levels and geographies.
• Produce and oversee multi-format content creation including articles, newsletters, intranet features, videos, presentations, event scripts, and visual assets.
• Manage content calendars and ensure consistent brand voice, tone, and messaging across platforms.
• Monitor content performance and optimise based on analytics and engagement insights.

Stakeholder & Cross-Functional Collaboration

• Partner closely with HRBPs, Talent Acquisition, Talent Development, and business leaders to align employee communications with business priorities.
• Provide communication advisory support to team lead to enhance visibility and leadership engagement.
• Support change communication initiatives during culture transformation projects.

Requirements

• Degree in Communications, Journalism, Marketing, PR, or related disciplines, with 8+ years of experience in internal or external communications roles, preferably gained from MNCs or large corporations. Candidates with an agency background are welcome.
• Good understanding of the latest communications and AI tools, as well as digital content trends, with the creativity and agility to pilot new ideas.
• Proficient content creator with experience in producing a range of communication assets, from print, digital, visual, to video assets.
• Skilled in process management and problem-solving to multiple projects timely with high quality.
• Strategic individual with business acumen, critical thinking skills and ability to be a good team player.
• Strong interpersonal and communication skills with both external & internal parties including staff of all levels, external organisations, suppliers and service providers.
• Adaptive, flexible, and accountable, with the ability to handle projects independently.
• Excellent command of written and spoken English & Chinese (Cantonese and Putonghua).
• Able to travel for business if required.