Senior Manager, Social Marketing

About the Job

Chow Tai Fook is changing the way it connects with jewellery fans around the world. We are looking for a senior social marketing leader to turn our global social media presence from a brand showcase into a fast-growing, high-engagement community across our priority markets.

You will execute our global social strategy and roadmap in collaboration with internal functions, external agencies, and creators to deliver it. This includes social-first content, influencer collaborations, and precise audience targeting - to shape how one of the world's leading jewellery brands shows up on social media towards its centenary.

Key Responsibilities

• Strategy & Roadmap: Execute the global social strategy and roadmap to achieve the defined performance metrics, in alignment with branding, marketing and business priorities.
• Account Leadership: Own Instagram and all META platforms, covering brand voice, visual standards, content calendars and community management standards.
• Paid Social: Improve Meta media-buying strategy, including audience planning, budget allocation, and optimisation, working with media house and eCommerce teams.
• Creators & Influencers: Run global and market-level influencer programmes to tap into their high-intent global fan base, including briefs, scopes, budgets, and content impact.
• Measurement & Insight: Track follower growth, profile visits, engagement, cost efficiency, creator value and share of voice, and turn the data into clear actions for management.
• Team Leadership: Lead, coach and develop a high-performing social marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related discipline.
• Background in luxury, jewellery, fashion, beauty or premium lifestyle brand is preferred.
• Minimum 12–15+ years in social, digital or integrated marketing at regional or global level. Both agency (Account Director or above at 4As) and in-house experience are welcomed.
• A proven record of growing Instagram accounts across several markets, with deep knowledge of reels, dark posts, platform algorithms, and creator collaboration.
• Strong hands-on Meta media-buying experience, including audience planning and media budget allocation, with the ability to guide and challenge agencies.
• Experience using CRM or platform analytics for audience targeting is a plus.
• Proven experience influencing internal and external teams in a matrix setting.
• Excellent written and spoken English, Cantonese and Mandarin.
• Candidates with more extensive experience may be considered for the Associate Director level.