Senior Marketing Officer

Key Responsibilities

• Manage and execute marketing campaigns/ events/ sponsorship activities, media photoshooting and KOL’s coordination in alignment with marketing objectives and brand guidelines for Hong Kong and Macau.
• Execute go-to-market campaigns (including thematic and tactical campaigns) according to annual product calendar and communication plan to reach target audience.
• Plan and maintain projects with clear timeline to ensure they are updated and communicated across project stakeholders on a timely manner.
• Collaborate with cross-functional teams including R&D, product, branding, training, sales teams, CRM and e-commerce, etc. to execute holistic marketing activation and campaign launch for supporting business goals. 
• Assist to oversee the organization of stock logistics for media/PR photoshooting purpose and coordinate press material for delivering high quality brand and product messages to enhance desirability.
• Manage and coordinate with vendors, agencies of advertising, PR, digital and events.
• Responsible and coordinate on the preparation of retail marketing materials.
• Explore and propose joint-promotion opportunities for brands collaboration & partnership.
• Keep all marketing reports up-to-date regularly for internal reporting and communication.
• Analyze the ROI of various marketing activities.
• Analyze market trends & business environment through marketing research initiatives.
• Perform other ad-hoc projects as assigned.

Requirements

• Degree in Marketing / Public Relations / Communications / Journalism or related disciplines.
• At least 3 - 5 years’ experience in brand & product marketing, advertising, creative writing, digital, event management preferably in Retail industry
• Result-oriented with creative and strong marketing sense as well as business acumen.
• Proactive, multi-tasking, strong communication and presentation skills.
• Hands on experience in driving advertising & digital agencies.
• Outgoing, self-motivated, strong sense of responsibility, and detail minded.
• Good in PowerPoint, Excel and Chinese word processing.
• Good command of written and spoken English, Cantonese & Mandarin.
• Immediate available is preferred.