Senior Officer, Loyalty Digital Experience

About the Job

The Senior Officer, Group Loyalty Marketing & Partnerships supports the planning and execution of the Group loyalty marketing initiatives and partnership activations to drive member acquisition, activation and retention. The role works closely with internal stakeholders and external partners to deliver compelling, consistent and seamless member experiences across markets and touchpoints.

Key Responsibilities

Partnership & Member Engagement

• Support the development and execution of partnership initiatives that enhance the loyalty programme’s member value proposition and drive member engagement.
• Coordinate the launch and ongoing delivery of partner benefits, member privileges and exclusive offers.
• Plan and execute loyalty marketing campaigns and member engagement activations.
• Monitor and evaluate campaign and partnership performance, and recommend improvements for future initiatives where appropriate.

Member Communication Management

• Coordinate, monitor and review member communications across the Group via eDM, SMS, in-app content, push notifications and other relevant member touchpoints.
• Prepare communication briefs, develop and review content, and coordinate deployment with relevant teams to ensure accurate, on-brand and timely execution.
• Coordinate the Group’s member communication calendar to ensure messaging is aligned across markets and channels, while supporting local adaptation where required.

Business & Digital Experience Support

• Gather business and operational requirements from loyalty and partnership initiatives into clear briefs for IT and vendor teams.
• Support solution reviews, user acceptance testing (UAT), launch readiness and post-launch issue resolution for loyalty-related features, member benefits and campaigns.
• Coordinate the deployment of loyalty campaigns across relevant systems and member communication platforms.

Operations & Administration

• Support vendor, procurement and administrative processes related to loyalty marketing campaigns and partnership initiatives.
• Maintain accurate partnership records, campaign documentation, operational guidelines and reporting materials.
• Support ad hoc loyalty operations, cross-functional projects and administrative activities as assigned.

Requirements

• Bachelor’s degree or equivalent in Business Administration, Marketing or a related discipline.
• 3–5 years of experience in loyalty marketing, CRM, partnerships, marketing communications, customer engagement or a related field.
• Experience coordinating promotional campaigns, member programmes or partnership initiatives, including working with external partners, vendors or agencies.
• Good understanding of digital customer engagement channels, including eDM, SMS, push notifications and app content.
• Experience gathering business requirements and collaborating with IT teams on system enhancements or digital initiatives.
• Strong project coordination, stakeholder management and relationship-building skills.
• Proficient in Microsoft Office applications, including Word, Excel and PowerPoint.
• Excellent command of written and spoken English and Chinese, with fluency in Cantonese and Mandarin.
• Proactive, detail-oriented and well organised, with the ability to work independently and manage multiple tasks and deadlines.