Assistant Marketing & CRM Manager

About the Job

Key Responsibilities

Brand & Marketing Campaigns

• Coordinate with store operations teams on promotional mechanics, provide guidance on execution requirements.
• Coordinate closely with stores to ensure smooth execution of marketing campaigns and activations.

CRM & Loyalty Program Management

• Track, analyze and report CRM campaign performance, providing actionable recommendations for future optimization.
• Support the rollout, adoption, training, and ongoing optimisation of CRM and clienteling tools across stores.

Retail Marketing, Partnerships & PR

• Manage partnerships and marketing collaborations with landlords and strategic partners to drive traffic, brand visibility, and customer acquisition.
• Compile and maintain monthly PR coverage reports and media clipping summaries.
• Coordinate gifting requirements for landlords, media, and stakeholders, including ordering, fulfilment, and contact database management.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline
• Minimum 4-6 years of relevant experience in marketing, CRM, loyalty marketing, customer engagement, or brand management
• Experience in luxury retail, jewellery, fashion, beauty, lifestyle, or premium consumer brands is preferred.
• Proven experience in campaign planning, CRM management, customer segmentation, and loyalty program execution.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Experience in using CRM platforms and customer analytics tools is preferred.
• Excellent project management, stakeholder management, and communication skills.
• Proactive, resourceful, hands-on individual with the ability to work independently and manage multiple priorities.